![]() In a nutshell, Topics promises to protect users from fingerprinting by giving third parties access to user interests in such a way so that they won’t be able to identify the individual user. Therefore, we will be blocking this API from now on. If anything, it further strengthens Google’s grip on the booming ad market. We believe that Topics is a deeply flawed technology that hardly prevents Big Tech from continuing to collect vast swathes of user data. Without going into much detail (you’re welcome to read about each of the Privacy Sandbox mechanisms further in the article), we can say that we’ve developed a special dislike for one proposal in particular - the Google Topics API. With Google launching early testing of its Privacy Sandbox initiative for Chrome and on Android, it’s high time we at AdGuard voiced our position on it. ![]() Topics is one bad apple that spoils the whole barrel, therefore AdGuard is blocking it.Topics will cement Google’s ad monopoly.Topics may make it harder for a single website in a vacuum to identify an individual user, but not for Big Tech.Topics won’t stop tech giants from collecting vast amounts of user data.Privacy Sandbox promises privacy protection, but the concept fails through due to one faulty element - Google Topics.Privacy Sandbox is an assortment of technologies proposed by Google to make advertising more privacy-conscious.
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